Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks
As suspected, Google is moving to secure search for clicks on paid search ads. In an announcement posted by Paul Feng, Product Management Director, AdWords on the Ads Developer Blog, the company states, “Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from […] Marin: If Google Applies “Not Provided” To PPC, Paid Search Management Platforms Will Still Work
Yesterday, we reported that it seems likely Google will soon stop passing search query data on paid search clicks, as it already has for clicks on organic search results. With the news came questions — among them whether paid search management platforms such as Marin, Acquisio and Kenshoo would be done in by such a […] MapQuest Aims For Reboot With New Content, Partners, UI
A few years ago, while others were investing in their mapping platforms, AOL was coasting with MapQuest. AOL’s sustained neglect of the online mapping pioneer cost the site its leadership in digital maps. Now, the company hopes to claw its way back with new content and functionality in what was described to me as phase […] Strong Start: Paid Search Grew 25 Percent In Q1, Mobile Shot Up 135 Percent YoY [Covario] Covario released its Global Paid Search Spend Analysis for the first quarter of 2014 today. Its client set — made up of enterprise technology, consumer electronics, and retail advertisers –increased paid search spend on mobile devices by 135 percent year-over-year and 35 percent over the previous quarter. Mobile now accounts for 25 percent of paid […] Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases
Today comScore, Neustar Localeze and agency 15 Miles released the findings from their latest Local Search Study. Now in its seventh year, the survey of nearly 5,000 US adults was conducted in December 2013. Respondents “were individuals who [had] conducted a local business search in the last twelve months.” There were also behavioral data captured […] Google Responds To Misattributed Content Saying They May Show The Canonicalized URL
A few weeks ago, we reported on cases where Google was misattributing content for select news publishers. We showed examples of Google showing URLs of large news publishers but those URLs listed were not the source URLs and thus, redirecting from Google’s search results to a completely different URL. Yesterday, a few weeks after we […] How Much Content Do You Need For B2B SEO Success?
While B2B SEOs understand the value in content marketing initiatives, we sometimes fail to understand the level of content commitment required to demonstrate success. In the Chief Marketing Officer (CMO) Council’s recent study, “The Content Connection to Vendor Selection,” researchers uncovered six distinct personas that all consume different types of content and share that content […] Report: Google To Block Paid Search Keyword Data With Not Provided; Like Organic “Not Provided”
There are reports we are receiving from a few sources, including AJ Ghergich who posted it on his blog, that Google will soon stop passing keyword data to analytics software, even for AdWords advertisers. We expected changes to not provided in the near future, and based on these reports, the likelihood of advertisers being stripped […] Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Local & Maps
SEM / Paid Search