SearchCap: The Day In Search, March 27, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile)A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google ads on desktops and tablets this January and February. Of those 177 advertisers, the top 20 advertisers (roughly 11 percent) accounted for 81 percent of the paid search clicks in the two month period, according to new data from search marketing intelligence […]

Is Rewarder The Heir Of Google Answers?There have been a range of “answer engines” or “help engines” (Q&A sites) that have come and gone over the years. Some of them might be considered “social search.” Yahoo Answers, Ask.com (more recently focused on Q&A), Answers.com, Askville (Amazon), ChaCha, Keen, JustAnswer/Pearl are among those that remain and still exist. Verticals with Q&A angles […]

How To Reduce Landing Page Clutter For Optimal AdWords PerformanceWhen it comes to optimizing PPC landing pages, marketers often think about beefing up page copy, adding trust signals, or including eye-catching graphics. What they often neglect to consider are ways to reduce page clutter — ways to make the information on your landing page easier to read, or ways to visually enhance the most […]

4 Steps To The Perfect AdWords AuditI recently participated in a few SEM tune-up clinics where we did live reviews of AdWords accounts. While I hope I provided a few interesting tidbits, I think the thing advertisers are looking for in these sessions is insight into the process that other practitioners go through when checking an account. So whether you’re doing […]

Register For SMX Advanced – Rates Increase TomorrowSuper early bird pricing for Search Engine Land’s SMX Advanced expires end-of-day Friday, March 28. Register now for the lowest possible rate. SMX Advanced is the only conference designed exclusively for experienced paid search advertisers and SEOs. You’ll participate in cutting-edge sessions and network with fellow internet marketing thought leaders. Check out the agenda. Don’t […]

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